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From the ripe age of 5, Poetrie founder Roya Rodieck knew that she liked making things. She can still picture her infant fingers pouring a fistful of glitter on a jewelry box caked in Elmer's glue. One day, bursting with a clumsy urge to create, she put pen to paper and discovered a blissful relationship with language. She thought this meant one thing: future novelist.
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She'd pour over her laptop at 14, frantic to write an epic novel, but passionately hated everything she produced. She later realized that nonfiction was the canvas where her creative brushstrokes were most striking. Useless at conjuring fictional plots, but a whiz at translating reality into prose.
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She stumbled into and proceeded to thrive in a career as a marketing copywriter, finding clever ways to paint products and services using only language. Brand storytelling became an integral part of her profession, where I found ways to weave narratives into a business context. This might mean profiling a high-powered executive or explaining a complex process to a potential client in an artful, digestible and engaging way.
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​While writing is her first love, she and marketing have had a longstanding affair - She's often spoken about how marketing “exercises every part of [her] brain,” from the creative and design component, to the data and analytics required to track the performance of your campaigns.
While immersed in the corporate marketing environment of Forbes Books, Roya moved into new roles to support lead generation. She crafted marketing campaigns to win over the CEOs of multimillion-dollar companies (and did), designed landing pages, wrote email campaigns and much more. ​
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Shortly thereafter, she joined a female-owned boutique digital marketing agency in Scottsdale, where she amassed an invaluable knowledge of content marketing, SEO and client relationship management. This company embodied the rich, personable and distinctly female energy she'd been seeking in an employer for years.
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In 2025, after years of working with clients on a freelance/retainer basis, (and leveraging that flexibility to travel the world), she launched Poetrie Content Marketing. The name is a subtle nod to her moonlighting as a poet.
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